Tom Trush | Phoenix copywriter and marketing strategist

Jelly Belly’s Secret

Because I make a fair share of online purchases, I find myself on the receiving end of many companies’ e-mail blasts, and I’m always amazed at the writing techniques (or lack thereof) businesses use to get me to open their messages. No, I’m not referring to the writing found in spam e-mails — which obviously require [...]

Continue reading...