Tom Trush | Phoenix copywriter and marketing strategist

5 Marketing Lessons You Can Learn from Infomercials

Whether you love them or hate them, you can’t discount the effectiveness of infomercials. Here’s a quick slideshow that reveals 5  secrets behind what makes this advertising medium so powerful. 5 Marketing Lessons From Infomercials View more documents from Rohit Bhargava.

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Marketing Lessons from Billy Mays

Since his passing, there’s been no lack of blog posts related to Billy Mays‘ selling techniques. By far, the post below by Rich Schefren, president and CEO of Strategic Profits, is the most thorough — and helpful — analysis I’ve seen. I would be doing you an incredible disservice if I didn’t link to Rich’s analysis [...]

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