Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Have You Addressed the Internal Fear Found in All Prospects?

Your prospects have an internal fear that, if not addressed in your marketing, is almost certainly causing you to lose leads. This fear sits at the core of human nature, having a major effect on how we respond to nearly every situation. In extreme cases, the concern becomes so great it causes panic attacks. So [...]

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Why You Shouldn’t Pitch Prevention in Your Marketing Materials

The way the marketplace views your product or service has a strong bearing on its success. Wouldn’t you agree? Unfortunately, this perception isn’t always easy to control. Consumers have a way of not always following a predictable path (which is one reason why testing your advertising and marketing campaigns is so important). Over the years, [...]

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