Tom Trush | Phoenix copywriter and marketing strategist

The Reluctant Writer’s Guide to Creating Headlines

The headline. During the last century, countless advertising and marketing experts have crowed it king of the copy castle — the most critical element in any promotional piece. This status is well-deserved. After all, the headline is your first opportunity to grab your prospect’s attention. If you fail to attract eyeballs and communicate a reason to continue reading, [...]

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