Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

The Subconscious Question Your Prospects Can’t Ignore

What’s your first thought when writing a marketing piece? If you’re like most people, you start by asking some variation of the following question: How can I create a sale? If this is similar to your question, you may want to re-think your process. Although the sale is the end-result, there are many crucial steps [...]

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A Simple Shortcut for Writing Irresistible Benefits

Do you know whether you’re promoting features or benefits in your marketing materials? The answer to this question plays a significant role in the effectiveness of your marketing message. While features are facts, benefits explain why facts are important. It’s these benefits that target your prospects’ emotions – a key factor in selling situations. People [...]

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Tips a Toddler Can Teach You About Writing Effective Marketing Literature

A few weeks ago, I was given an opportunity to work on a project that involved two of my all-time favorite activities: writing and basketball. For an avid hoops fan like me, there are few times I’ve been as excited about a new assignment as I was that Friday afternoon. My enthusiasm continued growing as [...]

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