Tag Archive | "how to pursade"

How to Persuade Your Prospects with Social Proof

Wednesday, April 29, 2009

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Last week I shared a marketing lesson from Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion.” The tremendous response has led me to reveal another nugget of Cialdini wisdom. This one focuses on social proof, a principle that essentially states we determine what is correct by watching others. Especially in uncertain situations, others’ actions often [...]

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