Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

How a Single Word Can Control Your Prospects’ Actions

In an experiment described in the book “Influence: The Psychology of Persuasion,” author Robert Cialdini reveals an almost magical mind trick you can easily apply to your marketing message. In fact, it involves adding only one word to your copy. The technique is based on the principle that people seek reasons for taking action when [...]

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