Tag Archive | "how to focus on your prospects"

Is Your Marketing Content a One-Sided Conversation with Prospects?

Thursday, May 28, 2009

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Recently, I received several projects that involved reviewing website content. Unfortunately, every site shared a similar problem. In fact, this issue causes damage to probably 95% of the marketing materials I see. And it has nothing to do with graphics, layout, or even the type of product or service being promoted. The problem is the way the [...]

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