Tag Archive | "how to add proof"

How Much Proof is Packed in Your Copy?

Wednesday, July 29, 2009

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Look around and you’ll see the marketing world is crammed with inflated claims. For instance, I’ve been searching the Internet for treadmills because I’m fascinated with the idea of creating a treadmill desk. As you can imagine, there are no lack of retailers selling treadmills online. One company claims it’s the “#1 Seller of Quality [...]

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