Tom Trush | Phoenix copywriter and marketing strategist

Can Your Marketing Materials Pass This Grade-School Challenge?

As the son of two teachers (my mom taught 7th and 8th grade English, while my dad was a sociology and anthropology professor at a local community college), I lived in an educational environment for the first 19 years of my life. In fact, I was literally born in a school setting. On May 19, 1975, my [...]

Continue reading...

Headline Help from Jay Abraham

A couple of weeks ago, I came across Jay Abraham’s list of The 100 Greatest Headlines Ever Written. It’s already been a great tool for helping me come up with new headline ideas for a couple of recent projects. If you’re in a jam and don’t know what to write, nothing works better than studying [...]

Continue reading...

How 5 Words Can Instantly Create Curiosity in Your Headlines

I make no secret in my belief that curiosity is the strongest force in direct marketing. Since people have a natural desire to find out more than what they know, tapping into this trait is one way to increase the effectiveness of your marketing materials. Whether you’re writing a sales letter, website content or just an [...]

Continue reading...

A "Juicy" Headline Hint from Google

Want to quench your thirst for Google juice? Here’s a headline tip for press releases that I received yesterday via an annoucement from Business Wire: Shorter Headlines Can Lead to Google Juice Lock up your long-winded headlines. This week, Google alerted Business Wire that press release headlines should not exceed 22 words. That’s eight words shorter than what [...]

Continue reading...