Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

The Easiest Ways to Create Eyeball-Grabbing Headlines for Your Marketing Materials

Join Tom Trush, content specialist for Write Way Solutions, and special guest Joey Borane, director of marketing at Design44, on Thursday, January 31, as they present … The Easiest Ways to Create Eyeball-Grabbing Headlines for Your Marketing Materials During this seminar, you’ll discover … • How to use your choice of 5 words in any [...]

Continue reading...

Headline Help from Jay Abraham

A couple of weeks ago, I came across Jay Abraham’s list of The 100 Greatest Headlines Ever Written. It’s already been a great tool for helping me come up with new headline ideas for a couple of recent projects. If you’re in a jam and don’t know what to write, nothing works better than studying [...]

Continue reading...

How 5 Words Can Instantly Create Curiosity in Your Headlines

I make no secret in my belief that curiosity is the strongest force in direct marketing. Since people have a natural desire to find out more than what they know, tapping into this trait is one way to increase the effectiveness of your marketing materials. Whether you’re writing a sales letter, website content or just [...]

Continue reading...

Jelly Belly’s Secret

Because I make a fair share of online purchases, I find myself on the receiving end of many companies’ e-mail blasts, and I’m always amazed at the writing techniques (or lack thereof) businesses use to get me to open their messages. No, I’m not referring to the writing found in spam e-mails — which obviously [...]

Continue reading...