Tag Archive | "greased slide"

A Questionable Technique That Keeps Prospects Reading Your Marketing Materials

Tuesday, April 14, 2009

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About two years ago, I read a statement I can’t shake from my memory. Every time I put my fingers on the keyboard, these words rush to my mind as if the person who wrote them — Joe Sugarman — cast a spell on me. A renowned copywriter, Joe is probably most famous for turning [...]

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