Tag Archive | "google"
The Dangers of Deciding on a Marketing Budget
Perform a Google search on “how to determine a marketing budget” and you’ll get roughly 3.75 million results. Advice includes everything from using a percentage of revenue and copying your competition to establishing a flat dollar amount and estimating expenditures using past costs. Of course, these strategies can work. But, in many instances, establishing a [...]
Continue reading...The Secret to Solving Your Website Frustrations
Monday, May 16, 2011
When I put my company’s first website online in 2001, the Internet was a much different place. There was far less competition … Google had yet to establish search engine dominance … and having a website — much less an online marketing strategy — was far from a necessity. (If you need a quick laugh, [...]
Continue reading...How to Win Google’s Algorithmic Change Game
Tuesday, March 15, 2011
The Google algorithm change I mentioned two weeks ago is still creating chaos, especially among business owners who saw their website traffic literally plummet overnight. The search-engine giant claims algorithm changes are made about 500 times a year (most without any announcement). But it’s safe to say few had the impact of this latest modification. [...]
Continue reading...Why Google’s New Changes Could Affect Your Website Traffic
Tuesday, March 1, 2011
Last Thursday, Google announced a major algorithmic adjustment that could have a significant impact on the number of visitors to your website. According to Google, the change impacts 11.8% of the search engine’s queries and is designed to help its users find more high-quality websites. Here’s an excerpt from the announcement: This update is designed [...]
Continue reading...How to Get Google to E-mail You Leads
Monday, January 31, 2011
Imagine waking up one morning, opening your e-mail and seeing several leads in your inbox delivered by someone you only know by name … “Google.” Sounds crazy, doesn’t it? The world’s #1 search engine letting you know there’s someone eager to use your product or service. Well, the situation gets even better … Because you [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- 6 Mistakes That Cause Prospects to Ignore Your Marketing
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Jumpstart Marketing Tip #4: Remain Aggressive
- Tim Tebow's Heroics (Again) Provide Marketing Lessons for Business Professionals
- Tom: Yes, Jim, I'm in Phoenix. I'll give you a call....
- jim Hartwig: Are you bases in Phoenix?? If Yes - pleas give giv...
- Tom: Thank you, Charlie....
- Charles Gaudet: As always ... great post, Tom!...
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- “The ‘You’ Effect” is Now Available — and Amazon.com Slashed the Price
- The Marketing Marathon Schedule is Set
- Free Kindle Book for Business Owners: Direct-Response Copywriter Tom Trush Giving Away “The ‘You’ Effect” on May 10 and 11
- Watch for “The ‘You’ Effect” Commercial on Your TV
- How to Increase E-mail Open Rates, Readership and Responses
- More tips to fuel your marketing machine …
- How to Move Your Marketing from Monotonous to Memorable
- Delivering Your Marketing Message: Embrace the Informational “Shift”
- The Marketing Strategy That Launched an Entire Industry
- An Easy Way to Create Trust with Skeptical Prospects
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Tuesday, August 23, 2011
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