Tag Archive | "google"
Are Your Prospects Really That Different?
If your first response to a new marketing idea ever included the words “But MY prospects are different — they won’t respond to that,” then I encourage you to read my latest article on the American Express OPEN Forum. The reality is prospects in all industries share several common characteristics. You’ll learn all about them [...]
Continue reading...9 Ideas for Your Year-End Marketing Makeover
Wednesday, November 30, 2011
That time of the year is near. As 2011 draws to a close, you’re likely thinking about ways to improve on your achievements from the last 12 months. You may even feel a renewed enthusiasm for marketing your business. If so, congratulations! After all, now is an exciting time to play the marketing game because [...]
Continue reading...Bad news from Google …
Tuesday, November 15, 2011
Google just pulled back the veil on its closely guarded algorithmic adjustment announced last February. And the results are worth noting because the change now affects 1 out of every 3 searches. This news is especially troublesome for companies that don’t regularly update their websites or use them to deliver helpful information. After all, Google [...]
Continue reading...3 Ways To Keep Prospects Interested In Your Marketing
Friday, October 14, 2011
Today I awoke to excitement in my e-mail inbox … The content editor at American Express OPEN Forum notified me I was the newest contributor to their online resource for business owners. Check out my first article here (and please share or comment on it): 3 Ways To Keep Prospects Interested In Your Marketing Now [...]
Continue reading...The Dangers of Deciding on a Marketing Budget
Tuesday, August 23, 2011
Perform a Google search on “how to determine a marketing budget” and you’ll get roughly 3.75 million results. Advice includes everything from using a percentage of revenue and copying your competition to establishing a flat dollar amount and estimating expenditures using past costs. Of course, these strategies can work. But, in many instances, establishing a [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
- Sears, Kmart Closings Bring Attention to Changes in Buying Behavior
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Thursday, December 8, 2011
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