Tag Archive | "google"

Are Your Prospects Really That Different?

Thursday, December 8, 2011

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If your first response to a new marketing idea ever included the words “But MY prospects are different — they won’t respond to that,” then I encourage you to read my latest article on the American Express OPEN Forum. The reality is prospects in all industries share several common characteristics. You’ll learn all about them [...]

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9 Ideas for Your Year-End Marketing Makeover

Wednesday, November 30, 2011

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That time of the year is near. As 2011 draws to a close, you’re likely thinking about ways to improve on your achievements from the last 12 months. You may even feel a renewed enthusiasm for marketing your business. If so, congratulations! After all, now is an exciting time to play the marketing game because [...]

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Bad news from Google …

Tuesday, November 15, 2011

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Google just pulled back the veil on its closely guarded algorithmic adjustment announced last February. And the results are worth noting because the change now affects 1 out of every 3 searches. This news is especially troublesome for companies that don’t regularly update their websites or use them to deliver helpful information. After all, Google [...]

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3 Ways To Keep Prospects Interested In Your Marketing

Friday, October 14, 2011

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Today I awoke to excitement in my e-mail inbox … The content editor at American Express OPEN Forum notified me I was the newest contributor to their online resource for business owners. Check out my first article here (and please share or comment on it): 3 Ways To Keep Prospects Interested In Your Marketing Now [...]

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The Dangers of Deciding on a Marketing Budget

Tuesday, August 23, 2011

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Perform a Google search on “how to determine a marketing budget” and you’ll get roughly 3.75 million results. Advice includes everything from using a percentage of revenue and copying your competition to establishing a flat dollar amount and estimating expenditures using past costs. Of course, these strategies can work. But, in many instances, establishing a [...]

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