Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Marketing’s Monumental Shift (watch this video)

Ever feel like the marketing game has changed and you’ve been left sitting on the sidelines? Check out the following video. It explains a phenomenon affecting many in the business community. The video is also the trailer for my new book, The ‘You’ Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers. [...]

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Social Media Strategies That Silence Skeptics

How many times have you watched someone conquer one of your most difficult challenges with relative ease? I’m going through this experience right now while following Alan Rudnick’s activities on social media. Thanks to his involvement on sites such as Facebook and Twitter, as well as frequent blogging, Alan is often featured in major media [...]

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Get Sandi Krakowski’s Mind-Reading Secrets … for FREE

  When you understand your prospects’ mindset and apply this knowledge to your marketing materials, you gain an instant advantage over your competitors. After all, few will ever put forth the effort needed to gather this knowledge — much less apply it. In past posts, I wrote about several tools you can use to tap [...]

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What Feature Does Facebook’s Most Successful Businesses Share?

Although I’m pretty active on Facebook, I haven’t mentioned it much in previous articles. But I just returned from speaking at the Personal Injury Lawyers Marketing & Management Summit in Atlanta, and I was reminded of how important it is to have a social media presence. For many businesses (including some I saw over the [...]

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Small Business Marketing Strategy: Use in Times of Emergency

Including today, there are 57 business days remaining in 2009. If this year started like most, you probably had high hopes for your marketing efforts. Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail campaign … organize a customer reactivation plan [...]

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