Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Is E-mail Marketing Dead?

If you knew there was an activity nearly all Internet users participate in when visiting websites, you’d be smart to offer that opportunity on your website, right? According research released this week by eMarketer, a digital research and trend analysis company, this recurring activity is subscribing to e-mail lists. More specifically, the data — compiled [...]

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“My clients don’t read e-mails!”

“My clients don’t read e-mails!” I recently heard this statement from a prospect after suggesting he start a permission-based e-mail campaign to complement his search engine optimization efforts on his website. The prospect’s response caught me by surprise because his website was supposedly a source for numerous leads. Since many clients discovered his company while [...]

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