Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

A 3-Step Approach for Adding Emotional Appeal to Your Marketing Materials

If you regularly market your business, you know you can’t just put facts about your product or service in front of anyone and get a strong response. Facts alone rarely offer enough information to trigger action. Responses require copy that speaks directly to targeted prospects on an emotional level because emotions serve as the foundation [...]

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How to Handle a Critic Who’s a Pain in the ‘Ads’

Last week a reader submitted a pretty cruel comment about me on my blog. Name calling … swearing … references to my appearance … criticism about my credibility … inflated claims … false assumptions … This guy’s comments — a result of my article describing two common advertising mistakes that cost companies millions — had [...]

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