Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Your Marketing Message: Selling With Only a Single Sentence

If you recognize the saying “Don’t sell the steak, sell the sizzle,” then you’ve had an introduction to Elmer Wheeler. A master salesman and pioneer of persuasion who rose to prominence in the 1930s, Wheeler came up with the seven-word phrase to explain the importance of demonstrating benefits in selling situations, instead of describing details [...]

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An Introduction to the Five Wheelerpoints

I came across this clip of sales legend Elmer Wheeler today. Although the sales video was produced in 1947, many of the same principles still hold true today. Wheeler was brilliant at organizing words in ways that make prospects take action — or creating “sentences that sell.” (You may need to click the “Play” button [...]

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