Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

E-mail Marketing: Why List Size is a Small Piece of the Promotional Puzzle

If there’s a single stumbling block preventing business owners from doing more e-mail marketing, it’s the size of their lists. Either they don’t have one or there’s concern because the number of e-mail addresses on their lists are too few to make the effort worthwhile. So does the size of your list really matter? The [...]

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Free Workshop for Business Owners and Professionals: How to Slash Your Marketing Budget and Put More Profit in Your Pocket

During this FREE workshop by Tom Trush, direct-response copywriter and marketing strategist, you’ll learn how to harness the true power of the Internet for your business and discover … 4 online resources you can use to uncover your prospects’ strongest desires about your product or service — and how these discoveries can help you quickly [...]

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A Reader’s Tip for Growing Your E-mail List

You may remember the article I sent a couple of weeks ago about the benefits of adding e-mail to your marketing strategy. (If you missed it, you can view the article here.) I mentioned in that piece how, according to a recent study, consumers prefer receiving e-mail at a rate of 3-to-1 over any other [...]

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“My clients don’t read e-mails!”

“My clients don’t read e-mails!” I recently heard this statement from a prospect after suggesting he start a permission-based e-mail campaign to complement his search engine optimization efforts on his website. The prospect’s response caught me by surprise because his website was supposedly a source for numerous leads. Since many clients discovered his company while [...]

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E-mail Marketing: A Forgotten Strategy That Delivers $45 for Every Dollar Spent

With everyone trying to squeeze as many pennies as possible from a dollar these days, it’s a wonder more companies don’t add e-mail campaigns to their marketing strategies. A recent Opus Research study showed nearly 60% of small businesses haven’t tried any type of e-mail marketing. That’s crazy because e-mail is such a simple and [...]

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