Tom Trush | Phoenix copywriter and marketing strategist

Free Workshop for Business Owners and Professionals: How to Slash Your Marketing Budget and Put More Profit in Your Pocket

During this FREE workshop by Tom Trush, direct-response copywriter and marketing strategist, you’ll learn how to harness the true power of the Internet for your business and discover … 4 online resources you can use to uncover your prospects’ strongest desires about your product or service — and how these discoveries can help you quickly [...]

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A Reader’s Tip for Growing Your E-mail List

You may remember the article I sent a couple of weeks ago about the benefits of adding e-mail to your marketing strategy. (If you missed it, you can view the article here.) I mentioned in that piece how, according to a recent study, consumers prefer receiving e-mail at a rate of 3-to-1 over any other communication channel. [...]

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“My clients don’t read e-mails!”

“My clients don’t read e-mails!” I recently heard this statement from a prospect after suggesting he start a permission-based e-mail campaign to complement his search engine optimization efforts on his website. The prospect’s response caught me by surprise because his website was supposedly a source for numerous leads. Since many clients discovered his company while searching the [...]

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E-mail Marketing: A Forgotten Strategy That Delivers $45 for Every Dollar Spent

With everyone trying to squeeze as many pennies as possible from a dollar these days, it’s a wonder more companies don’t add e-mail campaigns to their marketing strategies. A recent Opus Research study showed nearly 60% of small businesses haven’t tried any type of e-mail marketing. That’s crazy because e-mail is such a simple and effective way [...]

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How to Write Autoresponders for Your E-mail Campaigns

Here’s a quick tip for writing powerful autoresponders for your e-mail marketing campaigns. If you’re unfamiliar with autoresponders, be sure to check out this post. You can get additional information about AWeber by visiting http://www.19dollarleadmachine.com.

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