Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Which of These Desires Turns Your Prospects Into Buyers?

If you want to get greater responses from your marketing materials without spending more money, here’s a fact you must remember: You can’t create desire where none exists — you can only deepen a desire that’s already present. Trying to convince  people they need your product or service puts you in an impossible position for [...]

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A Statistical Approach to Persuading Prospects (Using Popcorn)

Statistics are powerful numeric weapons that can persuade prospects to take action on your marketing materials. But generating responses isn’t as simple as just dropping in some data. The mind thinks in pictures, so numbers — especially large ones — are difficult to comprehend. To ensure the significance of your statistics is understood, you must [...]

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The Secrets of Advertising Psychology That Make Selling Simple

My interview with Drew Eric Whitman, direct-response copywriter, consultant and author of Cashvertising, is now available for free download. For more than 23 years, Drew has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He’s created advertising for everything from small retail shops [...]

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The Subconscious Question Your Prospects Can’t Ignore

What’s your first thought when writing a marketing piece? If you’re like most people, you start by asking some variation of the following question: How can I create a sale? If this is similar to your question, you may want to re-think your process. Although the sale is the end-result, there are many crucial steps [...]

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