Tag Archive | "drew eric whitman"
A Statistical Approach to Persuading Prospects (Using Popcorn)
Statistics are powerful numeric weapons that can persuade prospects to take action on your marketing materials. But generating responses isn’t as simple as just dropping in some data. The mind thinks in pictures, so numbers — especially large ones — are difficult to comprehend. To ensure the significance of your statistics is understood, you must match your [...]
Continue reading...The Secrets of Advertising Psychology That Make Selling Simple
Thursday, July 23, 2009
My interview with Drew Eric Whitman, direct-response copywriter, consultant and author of Cashvertising, is now available for free download. For more than 23 years, Drew has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He’s created advertising for everything from small retail shops to [...]
Continue reading...The Subconscious Question Your Prospects Can’t Ignore
Monday, April 6, 2009
What’s your first thought when writing a marketing piece? If you’re like most people, you start by asking some variation of the following question: How can I create a sale? If this is similar to your question, you may want to re-think your process. Although the sale is the end-result, there are many crucial steps you must take [...]
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Monday, October 26, 2009
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