Tom Trush | Phoenix copywriter and marketing strategist

How a Single Word Can Control Your Prospects’ Actions

In an experiment described in the book “Influence: The Psychology of Persuasion,” author Robert Cialdini reveals an almost magical mind trick you can easily apply to your marketing message. In fact, it involves adding only one word to your copy. The technique is based on the principle that people seek reasons for taking action when you ask [...]

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Make Your Next Marketing Piece Impossible to Ignore

Today I recorded a short video explaining how you can easily make your next marketing piece impossible to ignore. All you have to do is answer 5 simple questions. If you’re having trouble figuring out what type of marketing collaterial would work best to target your prospects, you need to watch this video.

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