Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

How to “Squeeze” More Leads from Your Online Marketing Efforts

Once you start marketing online, it doesn’t take long to realize generating leads is no easy task. The competition is fierce because the audience is huge. So attracting attention, establishing your credibility and creating a compelling offer are essential. The problem you face is most online consumers do not buy the first time they visit [...]

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How a Single Word Can Control Your Prospects’ Actions

In an experiment described in the book “Influence: The Psychology of Persuasion,” author Robert Cialdini reveals an almost magical mind trick you can easily apply to your marketing message. In fact, it involves adding only one word to your copy. The technique is based on the principle that people seek reasons for taking action when [...]

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Make Your Next Marketing Piece Impossible to Ignore

Today I recorded a short video explaining how you can easily make your next marketing piece impossible to ignore. All you have to do is answer 5 simple questions. If you’re having trouble figuring out what type of marketing collaterial would work best to target your prospects, you need to watch this video.

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