Tom Trush | Phoenix copywriter and marketing strategist

7 Quick Ways to Eliminate Doubt from Your Marketing Copy

Your prospects become suspicious the instant they start reading your marketing materials. The reaction is only natural. After all, when you’re a prospect and you’re asked to take action on an offer, your internal skeptic alarm goes off, too. Right? So you realize you only have a few seconds to reverse your prospects’ thought process and get them [...]

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Insider Secrets for Using Special Reports (Follow-Up to Tuesday’s Post)

Tuesday’s post about attracting local prospects online and becoming an industry expert with special reports resulted in several questions from subscribers on my e-mail lists. That’s exciting because it shows me people are anxious to take action on this simple strategy. (If you missed Tuesday’s post, you can view it here. In addition to addressing questions, I’m [...]

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An Overlooked Way to Grab Media Attention and Become an Industry Expert

Over the weekend, I was lurking around LinkedIn and came across a discussion in a local business owners group. A business development manager wanted ideas on how to get customers for his start-up. He stated, “Companies do not want to talk to you unless you have established a customer base … even though we have [...]

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An Infomercial Selling Secret You Must Use in Your Marketing Materials

There’s no denying the selling power of infomercials. The direct response and infomercial industry is a growing $150 billion market. If you watch television, you’ve likely been lured in by a late-night pitch for something you never wanted but now can’t imagine living without. Although several persuasive elements make infomercials effective, there’s one selling secret that puts [...]

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How to Prevent Prospects from Getting Lured Away by Other Offers

Think back to the last time you saw a promotional piece urging you to take action with statements such as … Do not act now … This offer will be available forever … Call whenever you get a chance … Place your order when you have excess money in your bank account … Unless you’re exposed [...]

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