Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Trailer for My New Book, “The ‘You’ Effect”

It’s time to rattle the business community. Here’s the trailer for my newest book, The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers, set for release this spring. I invite you to join me on my challenge to make this an Amazon.com bestseller.  

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Hear me on the hot seat (marketing interview) …

Happy Saturday! Remember a couple of weeks ago when I shared with you Charles Gaudet’s secrets for creating predictable profits? He’s the serial entrepreneur and marketing expert known for boosting profits using underused or unnoticed opportunities. Well, Charles recently turned the tables and put me on the hot seat. And you can listen to the [...]

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What Marketing Insight Could You Gain From an 18-Year-Old High School Senior?

Last Saturday morning, in preparation for tonight’s launch, I attended a run-through for Internet Wizard Intensive. (You can see a photo I took with my phone here: http://www.writewaysolutions.com/images/iwi.jpg.) You may remember me telling you about the two-evening event a couple of weeks ago. It’s the one where you’re guaranteed to walk away with a lead-generating [...]

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E-mail Marketing: Why List Size is a Small Piece of the Promotional Puzzle

If there’s a single stumbling block preventing business owners from doing more e-mail marketing, it’s the size of their lists. Either they don’t have one or there’s concern because the number of e-mail addresses on their lists are too few to make the effort worthwhile. So does the size of your list really matter? The [...]

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7 Quick Ways to Eliminate Doubt from Your Marketing Copy

Your prospects become suspicious the instant they start reading your marketing materials. The reaction is only natural. After all, when you’re a prospect and you’re asked to take action on an offer, your internal skeptic alarm goes off, too. Right? So you realize you only have a few seconds to reverse your prospects’ thought process [...]

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