Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

The Truth About How Your Occupation Affects Your Marketing

When it comes to effectively marketing your product or service, your prospects have little concern for your occupation. They don’t care if you’re a lawyer … real estate agent … website developer … auto mechanic … bookkeeper … doctor … caterer … whatever … Heck, I’m certain no one cares I’m a direct-response copywriter and [...]

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Marketing Message: How Well Do You Know Your Prospects’ Problems?

You already understand the importance of immediately capturing attention when persuading prospects to take action on your marketing materials. After all, until you have eyeballs glued to your copy, anything you write is essentially invisible. The way you attract attention comes down to two choices — you can write something your prospects know is true [...]

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A Copywriting Cure for Boring Marketing Materials

Boredom. It’s the demise of all marketing materials. If you can’t instantly grab your prospects’ attention, any piece you use to promote your business becomes invisible. This is one reason why a strong headline is essential. But once prospects read past your headline, you still must keep them interested. You also want to make them [...]

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Have You Missed a Chance to Add Persuasive Muscle to Your Marketing?

If you’ve seen the recent Priceline.com commercial where William Shatner introduces Big Deal, a burly, goateed intimidator, to “negotiate” a lower price on a hotel room, then you’ve observed a powerful lesson in persuasion. But it’s likely not the message you think. (You can watch the commercial here: http://www.youtube.com/watch?v=1U0ohKpz84Y.) “Is it wise to allow a [...]

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A 21-Point Checklist for Writing Lead-Capturing Marketing Materials

If you’ve ever felt the frustration of failing to attract the leads you need from a marketing piece, then the information you’re about to discover will excite you. In fact, you may want to print and post the following tips near your computer so you can review them next time you write copy for a [...]

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