Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Trailer for My New Book, “The ‘You’ Effect”

It’s time to rattle the business community. Here’s the trailer for my newest book, The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers, set for release this spring. I invite you to join me on my challenge to make this an Amazon.com bestseller.  

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Hear me on the hot seat (marketing interview) …

Happy Saturday! Remember a couple of weeks ago when I shared with you Charles Gaudet’s secrets for creating predictable profits? He’s the serial entrepreneur and marketing expert known for boosting profits using underused or unnoticed opportunities. Well, Charles recently turned the tables and put me on the hot seat. And you can listen to the [...]

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Final Day for “Persuasion in Print” Webinar Registration

Tomorrow I present my newest workshop, Persuasion in Print: How to Subconsciously Seduce Prospects Into Taking Action on Your Offers, to members of the Maricopa Community Colleges Small Business Development Center. Since the presentation (which begins at 12 p.m. MST) will be in a webinar format, you’re also invited as one of my subscribers. But [...]

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Marketing Message: 6 Characteristics Shared by Prospects in All Industries

“My prospects are different.” Every time I hear this claim my ear drums rattle. These words were recently uttered to me again by a business owner who asked for help rescuing a direct-mail campaign that initially generated zero responses from his prospects. After one look at his marketing piece, it was clear he did little [...]

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The Mistake That Kills Most Online Marketing Efforts (and a Simple Solution)

Would you ever consider buying space on a billboard and then have it placed in the middle of the Sahara Desert? The idea seems foolish, right? After all, with few roads and a small population clustered in villages separated by hundreds of miles, the chances of someone — much less your prospects — seeing your [...]

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