Tom Trush | Phoenix copywriter and marketing strategist

Marketing Message: How Well Do You Know Your Prospects’ Problems?

You already understand the importance of immediately capturing attention when persuading prospects to take action on your marketing materials. After all, until you have eyeballs glued to your copy, anything you write is essentially invisible. The way you attract attention comes down to two choices — you can write something your prospects know is true (but won’t [...]

Continue reading...

A Copywriting Cure for Boring Marketing Materials

Boredom. It’s the demise of all marketing materials. If you can’t instantly grab your prospects’ attention, any piece you use to promote your business becomes invisible. This is one reason why a strong headline is essential. But once prospects read past your headline, you still must keep them interested. You also want to make them active participants in [...]

Continue reading...

Have You Missed a Chance to Add Persuasive Muscle to Your Marketing?

If you’ve seen the recent Priceline.com commercial where William Shatner introduces Big Deal, a burly, goateed intimidator, to “negotiate” a lower price on a hotel room, then you’ve observed a powerful lesson in persuasion. But it’s likely not the message you think. (You can watch the commercial here: http://www.youtube.com/watch?v=1U0ohKpz84Y.) “Is it wise to allow a perishable item [...]

Continue reading...

A 21-Point Checklist for Writing Lead-Capturing Marketing Materials

If you’ve ever felt the frustration of failing to attract the leads you need from a marketing piece, then the information you’re about to discover will excite you. In fact, you may want to print and post the following tips near your computer so you can review them next time you write copy for a website, [...]

Continue reading...

What’s the Purpose of Your Marketing?

If you asked several business owners why they market their businesses, you’d likely hear similar answers. Without a doubt, many responses would relate to generating new revenue. That’s understandable because sales are often the result of a strong marketing strategy. But focusing solely on sales is the reason why so many business owners get frustrated with their [...]

Continue reading...