Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

3 Ways To Keep Prospects Interested In Your Marketing

Today I awoke to excitement in my e-mail inbox … The content editor at American Express OPEN Forum notified me I was the newest contributor to their online resource for business owners. Check out my first article here (and please share or comment on it): 3 Ways To Keep Prospects Interested In Your Marketing Now [...]

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A Little Inspiration for You …

The negativity drives me nuts! A quick glance at CNN.com shows the usual doom and gloom “highlighting” the latest headlines. Gators, dead cows may hide Ike victims … Which jobs will get cut first? … Cop commits suicide after stun gun death … America’s chilling future … X-ray shows knife stuck in teen’s skull … [...]

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The Most Powerful Force in Direct Marketing

I recently finished reading Joe Sugarman’s latest book, The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters. The insight he offered into his most successful direct-marketing campaigns was priceless, as were the writing samples that will certainly find a home in my swipe file. [...]

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