Tom Trush | Phoenix copywriter and marketing strategist

A Little Inspiration for You …

The negativity drives me nuts! A quick glance at CNN.com shows the usual doom and gloom “highlighting” the latest headlines. Gators, dead cows may hide Ike victims … Which jobs will get cut first? … Cop commits suicide after stun gun death … America’s chilling future … X-ray shows knife stuck in teen’s skull … Mets pitcher [...]

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The Most Powerful Force in Direct Marketing

I recently finished reading Joe Sugarman’s latest book, The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters. The insight he offered into his most successful direct-marketing campaigns was priceless, as were the writing samples that will certainly find a home in my swipe [...]

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