Tag Archive | "Direct Marketing"
Trailer for My New Book, “The ‘You’ Effect”
It’s time to rattle the business community. Here’s the trailer for my newest book, The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers, set for release this spring. I invite you to join me on my challenge to make this an Amazon.com bestseller.
Continue reading...Hear me on the hot seat (marketing interview) …
Saturday, January 7, 2012
Happy Saturday! Remember a couple of weeks ago when I shared with you Charles Gaudet’s secrets for creating predictable profits? He’s the serial entrepreneur and marketing expert known for boosting profits using underused or unnoticed opportunities. Well, Charles recently turned the tables and put me on the hot seat. And you can listen to the [...]
Continue reading...How to Create Predictable Profits for Your Business
Tuesday, December 20, 2011
Here’s a pre-holiday gift for you … My interview with Charles Gaudet, founder and CEO of Predictable Profits, is now available for free download. A serial entrepreneur, Charles is a widely regarded marketing expert who boosts profits using underused or unnoticed opportunities. He’s helped businesses quickly reach some enormous successes, including earning over $200,000 in [...]
Continue reading...5 Steps to an Appealing Opt-In Offer
Wednesday, December 7, 2011
An appealing opt-in offer — or what you give away to prospects in exchange for some piece of contact information — is essential in seeing a return on many marketing investments, especially your website. Without one, you lose easy opportunities to collect, qualify and communicate with an ever-growing audience that wants to receive your marketing [...]
Continue reading...3 Ways To Keep Prospects Interested In Your Marketing
Friday, October 14, 2011
Today I awoke to excitement in my e-mail inbox … The content editor at American Express OPEN Forum notified me I was the newest contributor to their online resource for business owners. Check out my first article here (and please share or comment on it): 3 Ways To Keep Prospects Interested In Your Marketing Now [...]
Continue reading...
- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
- Sears, Kmart Closings Bring Attention to Changes in Buying Behavior
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Monday, January 9, 2012
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