Tag Archive | "Direct Mail"
The Dangers of Deciding on a Marketing Budget
Perform a Google search on “how to determine a marketing budget” and you’ll get roughly 3.75 million results. Advice includes everything from using a percentage of revenue and copying your competition to establishing a flat dollar amount and estimating expenditures using past costs. Of course, these strategies can work. But, in many instances, establishing a [...]
Continue reading...3 Can’t-Miss Marketing Resources (Available at No Cost)
Tuesday, July 26, 2011
After nearly six weeks on the road, I’m busy catching up on client copy. So instead of writing a new tips article this week, I’m giving you a few no-cost marketing resources I guarantee you’ll find useful for generating leads and boosting sales. Resource #1: The Unfair Business Advantage Report In this 312-page report created [...]
Continue reading...The Secret to Solving Your Website Frustrations
Monday, May 16, 2011
When I put my company’s first website online in 2001, the Internet was a much different place. There was far less competition … Google had yet to establish search engine dominance … and having a website — much less an online marketing strategy — was far from a necessity. (If you need a quick laugh, [...]
Continue reading...Are You Making Your Marketing Efforts This ‘Fresh & Easy’?
Sunday, February 3, 2008
At long last! A grocery store finally did something different to set itself apart from the wave of food advertisements that engulf my mailbox every week. While sorting through Wednesday’s mail, a circular from Fresh & Easy — a chain of neighborhood markets that recently opened here in Phoenix — grabbed my attention. (You can [...]
Continue reading...6 Items That Will Boost Believability in Your Copy
Tuesday, April 17, 2007
Your prospects buy from people they trust. Thanks to the Internet, today’s prospects are more informed than past potential customers. There’s no doubt about it. Readers of your marketing literature have become a knowledgeable group. Oftentimes, before they see your copy, prospects already know where to find the best deals, how many other companies offer [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
- Sears, Kmart Closings Bring Attention to Changes in Buying Behavior
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Tuesday, August 23, 2011
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