Tom Trush | Phoenix copywriter and marketing strategist

Are You Making Your Marketing Efforts This ‘Fresh & Easy’?

At long last! A grocery store finally did something different to set itself apart from the wave of food advertisements that engulf my mailbox every week. While sorting through Wednesday’s mail, a circular from Fresh & Easy — a chain of neighborhood markets that recently opened here in Phoenix — grabbed my attention. (You can view [...]

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6 Items That Will Boost Believability in Your Copy

Your prospects buy from people they trust. Thanks to the Internet, today’s prospects are more informed than past potential customers. There’s no doubt about it. Readers of your marketing literature have become a knowledgeable group. Oftentimes, before they see your copy, prospects already know where to find the best deals, how many other companies offer a similar [...]

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