Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Marketing Message: 6 Characteristics Shared by Prospects in All Industries

“My prospects are different.” Every time I hear this claim my ear drums rattle. These words were recently uttered to me again by a business owner who asked for help rescuing a direct-mail campaign that initially generated zero responses from his prospects. After one look at his marketing piece, it was clear he did little [...]

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Small Business Marketing Strategy: Use in Times of Emergency

Including today, there are 57 business days remaining in 2009. If this year started like most, you probably had high hopes for your marketing efforts. Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail campaign … organize a customer reactivation plan [...]

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