Tom Trush | Phoenix copywriter and marketing strategist

The Reluctant Writer’s Guide to Creating Headlines

The headline. During the last century, countless advertising and marketing experts have crowed it king of the copy castle — the most critical element in any promotional piece. This status is well-deserved. After all, the headline is your first opportunity to grab your prospect’s attention. If you fail to attract eyeballs and communicate a reason to continue reading, [...]

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Public Relations or Advertising: Which is Best for Your Business?

On Tuesday night, I caught a couple minutes of my favorite television show — The Big Idea. Hosted by Donny Deutsch, a long-time advertising executive, The Big Idea is an excellent source for getting daily advice from a wide range of entrepreneurs. Tuesday’s topic was how to make your company a household name. Included on the [...]

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5 Simple Steps to Skyrocket Your Website Traffic in as Little as 30 Days … for FREE!

Getting visitors to your website and increasing your search engine ranking doesn’t always have to be an expensive process. Here are five easy-to-implement suggestions you can start using today to boost your website traffic. Step 1: Write and distribute articles. Publishing articles online using a free service such as EzineArticles or Articlesbase will help boost your [...]

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