Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Free Kindle Book for Business Owners: Direct-Response Copywriter Tom Trush Giving Away “The ‘You’ Effect” on May 10 and 11

PHOENIX–May 8, 2012–On May 10 and 11, the Kindle version of Tom Trush’s new book, The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers, will be available for free download on Amazon.com. The book offers a message for big-brand executives blinded by a desire to showcase the greatness behind their [...]

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How to Never Go Wrong in Your Marketing

What would you do if you could only put one marketing piece in front of the leads you gathered this week and … … if that item didn’t ultimately convert all those prospects into sales, the doors to your business would shut? Your phone lines would get cut. Your employees would leave. Your Internet service [...]

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Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs

Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs

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5 Steps to an Appealing Opt-In Offer

An appealing opt-in offer — or what you give away to prospects in exchange for some piece of contact information — is essential in seeing a return on many marketing investments, especially your website. Without one, you lose easy opportunities to collect, qualify and communicate with an ever-growing audience that wants to receive your marketing [...]

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Which is More Important When Marketing — Your Message or Your Audience?

If you had to pick between delivering a powerful marketing message to a large audience of people or selecting a small group of prospects to receive a poor marketing message, which would you choose? My answer might surprise you … I’ll take the small group of prospects and poor marketing message almost every time. After [...]

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