Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Try This Writing Formula on Your Next Marketing Piece

If predicting the location of NASA’s falling satellite debris proved easier than writing your last marketing piece, then the formula you’ll soon see should help solve your struggles. But before revealing the process, understand I take zero credit for this tip. The recognition goes to Bob Bly, a renowned copywriter and author of several best-selling [...]

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A Sneaky Way to Generate New and Repeat Business

Lately, I’ve noticed several TV advertisers using a sneaky (and super smart) marketing method to lure new customers. What’s great about the approach is, in addition to attracting new buyers, it also gets current customers to make more purchases. In the examples you’re about to see, you’ll notice the commercials promote products. However, you can [...]

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A Simple Trick to a Memorable Marketing Message

While eating at a Vienna restaurant in the late 1920s, Russian psychologist Bluma Zeigarnik discovered a powerful mental trait you can use to make your marketing message more memorable. Zeigarnik watched as waiters repeatedly remembered long lists of items ordered by their customers. Once the meals were served, however, the waiters’ memories of the items [...]

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7 Mistakes That Get Your Autoresponder E-mails Trashed

The autoresponder can transform any lifeless website into a lead-generating engine that continuously drives your marketing message in front eager prospects — whether you’re sitting at your desk or poolside under a cabana at a Caribbean resort. After all, once you set up a series of e-mails, you’re done. Sure, you must get traffic to [...]

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How 5 Words Can Instantly Create Curiosity in Your Headlines

I make no secret in my belief that curiosity is the strongest force in direct marketing. Since people have a natural desire to find out more than what they know, tapping into this trait is one way to increase the effectiveness of your marketing materials. Whether you’re writing a sales letter, website content or just [...]

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