Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

The Simplest Way to Test Any Marketing Piece

Ever heard or read some advice so powerful you couldn’t control the rush of ideas that instantly flooded your mind? I had this experience about two weeks ago while reading one of my favorite copywriting and marketing blogs — Copyblogger. Last Thursday’s post from Sonia Simone offered several tips for newbie marketers, such as describe [...]

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Why Prospects Don’t Want Your Product or Service

What you’re about to read is a little harsh. There’s a possibility you’ll get upset when you see the statements below. In fact, if you have difficulty taking criticism, then you may want to stop reading right now. However, if you’re eager for insight that could dramatically increase responses on your marketing materials, then please [...]

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A Shortcut for Eliminating Uncertainty and Building Trust with Your Prospects

Think back to the last time you made a major purchase. Maybe you bought a new flat-screen TV … a custom-tailored suit … or possibly the latest iPhone. Initially, you probably had some concerns. What if your cables at home weren’t compatible with your new TV? What if you changed your mind about the look [...]

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How to Write Mental Magic That Motivates Prospects to Take Action

Have you ever watched a movie and felt so connected with a character that you experienced similar emotions? Or saw someone on the street eating a sandwich and instantly craved the same item — even though you ate lunch just an hour earlier? These reactions are the result of mirror neurons. Discovered by Italian scientist [...]

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Why You Shouldn’t Pitch Prevention in Your Marketing Materials

The way the marketplace views your product or service has a strong bearing on its success. Wouldn’t you agree? Unfortunately, this perception isn’t always easy to control. Consumers have a way of not always following a predictable path (which is one reason why testing your advertising and marketing campaigns is so important). Over the years, [...]

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