Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Add These ‘Weapons of Influence’ to Your Marketing Arsenal

With all the food, family and festivities over the Thanksgiving holiday, you may have missed a marketing masterpiece. Don’t worry, though. There’s still time to get your front-row seat because the show is ongoing — and you don’t even have to pay admission. Just head over to Amazon.com and create a free account. That way [...]

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Has a Furry Red Monster Sabotaged Your Marketing Copy?

You may have seen the news that Sesame Street celebrated its 40th anniversary this week. Generations of kids have learned letters, numbers and life lessons by watching the show. If your younger years included a portion of the the last four decades, you probably credit the characters on Sesame Street for teaching you how to [...]

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A Reader’s Tip for Growing Your E-mail List

You may remember the article I sent a couple of weeks ago about the benefits of adding e-mail to your marketing strategy. (If you missed it, you can view the article here.) I mentioned in that piece how, according to a recent study, consumers prefer receiving e-mail at a rate of 3-to-1 over any other [...]

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Small Business Marketing Strategy: Use in Times of Emergency

Including today, there are 57 business days remaining in 2009. If this year started like most, you probably had high hopes for your marketing efforts. Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail campaign … organize a customer reactivation plan [...]

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How to Handle a Critic Who’s a Pain in the ‘Ads’

Last week a reader submitted a pretty cruel comment about me on my blog. Name calling … swearing … references to my appearance … criticism about my credibility … inflated claims … false assumptions … This guy’s comments — a result of my article describing two common advertising mistakes that cost companies millions — had [...]

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