Tom Trush | Phoenix copywriter and marketing strategist

How to Prevent Prospects from Getting Lured Away by Other Offers

Think back to the last time you saw a promotional piece urging you to take action with statements such as … Do not act now … This offer will be available forever … Call whenever you get a chance … Place your order when you have excess money in your bank account … Unless you’re exposed [...]

Continue reading...

Why Your Mailbox is Like Marketing Gold

Imagine the jump-start you could get on your competition if you had access to promotions proven to pull in profits. If the companies behind the campaigns targeted an audience similar to yours, you could use comparable appeals, match their offers and get valuable insight into the copy that’s persuading your prospects. Best of all, this knowledge would [...]

Continue reading...

Add These ‘Weapons of Influence’ to Your Marketing Arsenal

With all the food, family and festivities over the Thanksgiving holiday, you may have missed a marketing masterpiece. Don’t worry, though. There’s still time to get your front-row seat because the show is ongoing — and you don’t even have to pay admission. Just head over to Amazon.com and create a free account. That way you can [...]

Continue reading...

Has a Furry Red Monster Sabotaged Your Marketing Copy?

You may have seen the news that Sesame Street celebrated its 40th anniversary this week. Generations of kids have learned letters, numbers and life lessons by watching the show. If your younger years included a portion of the the last four decades, you probably credit the characters on Sesame Street for teaching you how to count [...]

Continue reading...

A Reader’s Tip for Growing Your E-mail List

You may remember the article I sent a couple of weeks ago about the benefits of adding e-mail to your marketing strategy. (If you missed it, you can view the article here.) I mentioned in that piece how, according to a recent study, consumers prefer receiving e-mail at a rate of 3-to-1 over any other communication channel. [...]

Continue reading...