Tag Archive | "Copywriting"
An Overlooked Way to Grab Media Attention and Become an Industry Expert
Over the weekend, I was lurking around LinkedIn and came across a discussion in a local business owners group. A business development manager wanted ideas on how to get customers for his start-up. He stated, “Companies do not want to talk to you unless you have established a customer base … even though we have [...]
Continue reading...An Infomercial Selling Secret You Must Use in Your Marketing Materials
Tuesday, February 2, 2010
There’s no denying the selling power of infomercials. The direct response and infomercial industry is a growing $150 billion market. If you watch television, you’ve likely been lured in by a late-night pitch for something you never wanted but now can’t imagine living without. Although several persuasive elements make infomercials effective, there’s one selling secret that puts [...]
Continue reading...A Prospect Preference Most Business Owners Unknowingly Ignore
Tuesday, January 12, 2010
The biggest challenge you face when writing any marketing piece is determining what will grab your prospects’ attention. You might use an outrageous offer. Other times a big promise does the trick. In some cases, you can surprise your readers with a statement that goes against common belief. Although these tactics work well, there’s one desire most [...]
Continue reading...How to Prevent Prospects from Getting Lured Away by Other Offers
Tuesday, January 5, 2010
Think back to the last time you saw a promotional piece urging you to take action with statements such as … Do not act now … This offer will be available forever … Call whenever you get a chance … Place your order when you have excess money in your bank account … Unless you’re exposed [...]
Continue reading...Why Your Mailbox is Like Marketing Gold
Tuesday, December 15, 2009
Imagine the jump-start you could get on your competition if you had access to promotions proven to pull in profits. If the companies behind the campaigns targeted an audience similar to yours, you could use comparable appeals, match their offers and get valuable insight into the copy that’s persuading your prospects. Best of all, this knowledge would [...]
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Tuesday, February 16, 2010
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