Tom Trush | Phoenix copywriter and marketing strategist

7 Quick Ways to Eliminate Doubt from Your Marketing Copy

Your prospects become suspicious the instant they start reading your marketing materials. The reaction is only natural. After all, when you’re a prospect and you’re asked to take action on an offer, your internal skeptic alarm goes off, too. Right? So you realize you only have a few seconds to reverse your prospects’ thought process and get them [...]

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Can You Really Trigger a Buying Trance with Your Marketing Message?

Imagine having an almost magical power that allows you to put prospects into a positive mental state as it relates to your product or service. You might be surprised to know this skill is obtainable. In fact, triggering a buying trace with your written words isn’t as complicated as you might think. Success comes down to your [...]

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Small Business Marketing Strategy: How to Craft a Unique Advertising Message for a Common Product or Service

About 80 years ago, Claude Hopkins had a problem you probably faced at some point during your business career. The advertising writer had just landed a campaign with a struggling company. But the fact that the company had trouble attracting the customers they wanted was only a minor issue. The primary problem was the product — it [...]

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An Overlooked Way to Grab Media Attention and Become an Industry Expert

Over the weekend, I was lurking around LinkedIn and came across a discussion in a local business owners group. A business development manager wanted ideas on how to get customers for his start-up. He stated, “Companies do not want to talk to you unless you have established a customer base … even though we have [...]

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An Infomercial Selling Secret You Must Use in Your Marketing Materials

There’s no denying the selling power of infomercials. The direct response and infomercial industry is a growing $150 billion market. If you watch television, you’ve likely been lured in by a late-night pitch for something you never wanted but now can’t imagine living without. Although several persuasive elements make infomercials effective, there’s one selling secret that puts [...]

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