Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Try This Writing Formula on Your Next Marketing Piece

If predicting the location of NASA’s falling satellite debris proved easier than writing your last marketing piece, then the formula you’ll soon see should help solve your struggles. But before revealing the process, understand I take zero credit for this tip. The recognition goes to Bob Bly, a renowned copywriter and author of several best-selling [...]

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Do You Dare to Be Different With Your Marketing Message?

Successful marketing requires attracting attention to your business. Wouldn’t you agree? Fortunately, you have an advantage because you’re different than your competitors — you have unique characteristics. In some cases, these traits may naturally help you or your business stand out … and that’s a good thing. After all, there’s a strong chance you market [...]

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7 Quick Ways to Eliminate Doubt from Your Marketing Copy

Your prospects become suspicious the instant they start reading your marketing materials. The reaction is only natural. After all, when you’re a prospect and you’re asked to take action on an offer, your internal skeptic alarm goes off, too. Right? So you realize you only have a few seconds to reverse your prospects’ thought process [...]

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Can You Really Trigger a Buying Trance with Your Marketing Message?

Imagine having an almost magical power that allows you to put prospects into a positive mental state as it relates to your product or service. You might be surprised to know this skill is obtainable. In fact, triggering a buying trace with your written words isn’t as complicated as you might think. Success comes down [...]

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Small Business Marketing Strategy: How to Craft a Unique Advertising Message for a Common Product or Service

About 80 years ago, Claude Hopkins had a problem you probably faced at some point during your business career. The advertising writer had just landed a campaign with a struggling company. But the fact that the company had trouble attracting the customers they wanted was only a minor issue. The primary problem was the product [...]

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