Tag Archive | "copywriting lessons"

Copywriting Lessons From an 87-Year-Old Global Brand

Tuesday, August 11, 2009

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You can gather a lot of valuable information about copywriting and marketing by studying longevity. One example is when you see an ad repeated over an extended period of time without noticeable changes — especially in publications with large circulations — you can usually assume the promotion is profitable. If you target a similar audience, [...]

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Copywriting Lessons I Realized While Relaxing in a Bra Store

Wednesday, March 18, 2009

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Just before dinner last Friday, my wife suggested an activity that had far less appeal than the basketball game I planned on watching that evening. She needed new soccer shoes and wanted to know if I was interested in going to the mall. Now, don’t get me wrong, I enjoy trips out with my wife [...]

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