Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Get Sandi Krakowski’s Mind-Reading Secrets … for FREE

  When you understand your prospects’ mindset and apply this knowledge to your marketing materials, you gain an instant advantage over your competitors. After all, few will ever put forth the effort needed to gather this knowledge — much less apply it. In past posts, I wrote about several tools you can use to tap [...]

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Try This Writing Formula on Your Next Marketing Piece

If predicting the location of NASA’s falling satellite debris proved easier than writing your last marketing piece, then the formula you’ll soon see should help solve your struggles. But before revealing the process, understand I take zero credit for this tip. The recognition goes to Bob Bly, a renowned copywriter and author of several best-selling [...]

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3 Can’t-Miss Marketing Resources (Available at No Cost)

After nearly six weeks on the road, I’m busy catching up on client copy. So instead of writing a new tips article this week, I’m giving you a few no-cost marketing resources I guarantee you’ll find useful for generating leads and boosting sales. Resource #1: The Unfair Business Advantage Report In this 312-page report created [...]

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How to Match Your Marketing With What Your Prospects Want

Here’s a quick tip for the next time you need to create copy that connects with your prospects and makes them eager for what you offer … This piece in the persuasion process is one you can’t overlook because it helps prove to prospects you understand their situation. As a result, you get viewed more [...]

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The Enviable Marketing Position That’s Yours for the Taking

Legendary copywriter Gary Bencivenga recommends what I believe is the ultimate barometer for testing any marketing piece. While his suggestion specifically focuses on advertising, there’s little chance the responses to your marketing materials won’t improve when you apply it. The truth is, however, few people will dedicate the effort required to create promotional pieces that [...]

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