Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Small Business Marketing Strategy: How to Craft a Unique Advertising Message for a Common Product or Service

About 80 years ago, Claude Hopkins had a problem you probably faced at some point during your business career. The advertising writer had just landed a campaign with a struggling company. But the fact that the company had trouble attracting the customers they wanted was only a minor issue. The primary problem was the product [...]

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Why You Must Communicate More Than Your Competition

Although the old saying, “The more you tell, the more you sell,” has been proven time and again, you rarely see this approach applied to marketing materials. A false assumption often prevents it. Unfortunately, there’s a common belief among the business community that people won’t read a lot of copy. I agree … But my [...]

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