Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Marketing Message: How to Steal Attention from Your Distracted Prospects

If you get the daily Help A Reporter Out notifications (you should if you want free publicity from the media), then you probably saw the following question last Friday evening: So many advertisers focus their marketing messages on their own goals as opposed to the goals of the customer. Why is this? How can someone [...]

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How to Handle a Critic Who’s a Pain in the ‘Ads’

Last week a reader submitted a pretty cruel comment about me on my blog. Name calling … swearing … references to my appearance … criticism about my credibility … inflated claims … false assumptions … This guy’s comments — a result of my article describing two common advertising mistakes that cost companies millions — had [...]

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