Tom Trush | Phoenix copywriter and marketing strategist

A "Juicy" Headline Hint from Google

Want to quench your thirst for Google juice? Here’s a headline tip for press releases that I received yesterday via an annoucement from Business Wire: Shorter Headlines Can Lead to Google Juice Lock up your long-winded headlines. This week, Google alerted Business Wire that press release headlines should not exceed 22 words. That’s eight words shorter than what [...]

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Free Business-Building Seminar

Join Tom Trush, owner of Write Way Solutions, as well as Grant Armendariz, manager of Business Wire’s Scottsdale office, and Malcolm Atherton, account executive and EON specialist, on Friday, Oct. 26, as they present: How to Build Your Prospects’ Trust Without Saying a Word and The Importance of SEO and Social Media for Press Releases The most effective way [...]

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$5,000 to Write a Press Release?

Yesterday, I stumbled upon Business Wire’s blog, BusinessWired. For nearly six years I worked as an editor/newsroom supervisor at the commercial news distributor’s Phoenix office. During that time, I had the opportunity to edit thousands of press releases. And, while the topics changed each day, I remember there was always one constant: poor writing. For the most [...]

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