Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

A Marketing Crash Course in Just 22 Minutes

It’s the end of January — how are your new 2012 marketing goals coming along? Last Wednesday, I gave two presentations about the marketing shift going on with today’s consumers. What I love about talking to groups is you get immediate insight into what’s holding back business owners and entrepreneurs in their marketing. What I [...]

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How to Cut Marketing’s Most Costly Expense

Only one factor determines how active a company is with its marketing efforts. Budget. There’s no way around it. If a business owner or the person responsible for managing the budget doesn’t believe there’s money for marketing or that the expense won’t result in a positive return, then nothing gets done. Of course, budget is [...]

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“Wall Street sells off as consumers snap wallets shut”

“Wall Street sells off as consumers snap wallets shut” – Reuters, Friday, Nov. 14                                            Follow the mainstream media and you probably find it hard to believe there are plenty of positives resulting from today’s economic climate.   You’ll find 10 examples in this Kiplinger article alone.   These positives prove you can make money [...]

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