Tag Archive | "attracting prospects"
Jumpstart Marketing Tip #2: Think Like a Publisher
During yesterday’s launch of my year-end marketing tips series, I gave you several ideas for monitoring the media and explained how I recently secured a 950-word feature in In Business Magazine. In today’s video, you’ll hear how a slight change in your marketing perspective can help you attract prospects and deliver unlimited value in your [...]
Continue reading...Marketing Message: The Headline Genie Who Grants Prospects’ Wishes
Tuesday, August 17, 2010
(If you live in the Phoenix area and would like to see how to quickly and easily attract more local leads online, be sure to read the announcement at the bottom of this post.) With proper preparation, today’s copywriting tip won’t take you long to learn or incorporate into your next marketing piece. What I’m [...]
Continue reading...Marketing Message: How Well Do You Know Your Prospects’ Problems?
Tuesday, July 27, 2010
You already understand the importance of immediately capturing attention when persuading prospects to take action on your marketing materials. After all, until you have eyeballs glued to your copy, anything you write is essentially invisible. The way you attract attention comes down to two choices — you can write something your prospects know is true [...]
Continue reading...A Shortcut for Eliminating Uncertainty and Building Trust with Your Prospects
Tuesday, September 15, 2009
Think back to the last time you made a major purchase. Maybe you bought a new flat-screen TV … a custom-tailored suit … or possibly the latest iPhone. Initially, you probably had some concerns. What if your cables at home weren’t compatible with your new TV? What if you changed your mind about the look [...]
Continue reading...2 Ways to Write Your Way into Prospects’ Minds
Wednesday, March 11, 2009
One of the biggest challenges you face when writing marketing copy is trying to break through the clutter already crammed your prospects’ minds. At any time, you’re competing against thousands of thoughts. So how can you direct attention to your message? The first thing you must remember is that people think in pictures. Your mind [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
- Sears, Kmart Closings Bring Attention to Changes in Buying Behavior
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Tuesday, December 27, 2011
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