Tag Archive | "art silverman"

A Statistical Approach to Persuading Prospects (Using Popcorn)

Monday, October 26, 2009

0 Comments

Statistics are powerful numeric weapons that can persuade prospects to take action on your marketing materials. But generating responses isn’t as simple as just dropping in some data. The mind thinks in pictures, so numbers — especially large ones — are difficult to comprehend. To ensure the significance of your statistics is understood, you must match your [...]

Continue reading...