Tom Trush | Phoenix copywriter and marketing strategist

Small Business Online Marketing: These Costly Mistakes Are Instant Website Killers

Last Monday afternoon I received a phone call from a local insurance agent. We’ll call him “Bob.” Bob explained he just dropped a small fortune on a new company website. Although he understood the importance of being online, Bob said he had no idea how to ensure his website generated leads. So he relied on a programmer [...]

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Small Business Online Marketing: Attract Local Customers and Become an Industry Expert

Recently, I came across a startling statistic from a study about U.S. Internet users’ searching habits, conducted by BIA/Kelsey and ConStat. According to their new “User View Wave VII” report, nearly all consumers use online media for shopping decisions. More specifically, 97% of consumers research products and services online. And of these Internet users, a whopping [...]

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