Tag Archive | "amazon.com"

Add These ‘Weapons of Influence’ to Your Marketing Arsenal

Tuesday, December 1, 2009

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With all the food, family and festivities over the Thanksgiving holiday, you may have missed a marketing masterpiece. Don’t worry, though. There’s still time to get your front-row seat because the show is ongoing — and you don’t even have to pay admission. Just head over to Amazon.com and create a free account. That way you can [...]

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A Simple Shortcut for Writing Irresistible Benefits

Monday, March 3, 2008

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Do you know whether you’re promoting features or benefits in your marketing materials? The answer to this question plays a significant role in the effectiveness of your marketing message. While features are facts, benefits explain why facts are important. It’s these benefits that target your prospects’ emotions – a key factor in selling situations. People buy for emotional [...]

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