Tag Archive | "amazon.com"
Add These ‘Weapons of Influence’ to Your Marketing Arsenal
With all the food, family and festivities over the Thanksgiving holiday, you may have missed a marketing masterpiece. Don’t worry, though. There’s still time to get your front-row seat because the show is ongoing — and you don’t even have to pay admission. Just head over to Amazon.com and create a free account. That way you can [...]
Continue reading...A Simple Shortcut for Writing Irresistible Benefits
Monday, March 3, 2008
Do you know whether you’re promoting features or benefits in your marketing materials? The answer to this question plays a significant role in the effectiveness of your marketing message. While features are facts, benefits explain why facts are important. It’s these benefits that target your prospects’ emotions – a key factor in selling situations. People buy for emotional [...]
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Tuesday, December 1, 2009
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