Tag Archive | "Amazon"
How to Incorporate Press Releases Into Your Marketing Strategy
The press release (or news release) has progressed … When I entered the newswire business in early 1999, press releases were primarily used by big corporations (especially public companies) to announce major events to journalists. These days, press releases are no longer just a way to reach media in hopes of getting featured in an [...]
Continue reading...Trailer for My New Book, “The ‘You’ Effect”
Monday, January 9, 2012
It’s time to rattle the business community. Here’s the trailer for my newest book, The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers, set for release this spring. I invite you to join me on my challenge to make this an Amazon.com bestseller.
Continue reading...Why Kindle Should Play a Part in Your Marketing Efforts
Tuesday, April 26, 2011
The process people use to gather information is always evolving. Case in point … According to a study released last week by the Association of American Publishers, e-book sales in February — for the first time — topped all other formats, including paperbacks and hardcovers. E-books (and their associated e-readers) have clearly found a place [...]
Continue reading...How to Write Autoresponders for Your E-mail Campaigns
Thursday, July 30, 2009
Here’s a quick tip for writing powerful autoresponders for your e-mail marketing campaigns. If you’re unfamiliar with autoresponders, be sure to check out this post. You can get additional information about AWeber by visiting http://www.19dollarleadmachine.com.
Continue reading...How to Cram Your Website with Content Prospects Crave
Thursday, June 25, 2009
One of the biggest problems business owners face when creating (or updating) their websites is deciding on content. In many cases, confusion can lead to websites packed with corporate babble and unproven claims few people care about. Regardless of your industry, your prospects use the Internet to find information that addresses their problems. The challenge [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
- Sears, Kmart Closings Bring Attention to Changes in Buying Behavior
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Tuesday, January 10, 2012
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