Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

A Simple Shortcut for Writing Irresistible Benefits

Do you know whether you’re promoting features or benefits in your marketing materials? The answer to this question plays a significant role in the effectiveness of your marketing message. While features are facts, benefits explain why facts are important. It’s these benefits that target your prospects’ emotions – a key factor in selling situations. People [...]

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An Introduction to the Five Wheelerpoints

I came across this clip of sales legend Elmer Wheeler today. Although the sales video was produced in 1947, many of the same principles still hold true today. Wheeler was brilliant at organizing words in ways that make prospects take action — or creating “sentences that sell.” (You may need to click the “Play” button [...]

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