Tom Trush | Phoenix copywriter and marketing strategist

A Questionable Technique That Keeps Prospects Reading Your Marketing Materials

About two years ago, I read a statement I can’t shake from my memory. Every time I put my fingers on the keyboard, these words rush to my mind as if the person who wrote them — Joe Sugarman — cast a spell on me. A renowned copywriter, Joe is probably most famous for turning BluBlocker sunglasses [...]

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“Wall Street sells off as consumers snap wallets shut”

“Wall Street sells off as consumers snap wallets shut” – Reuters, Friday, Nov. 14                                            Follow the mainstream media and you probably find it hard to believe there are plenty of positives resulting from today’s economic climate.   You’ll find 10 examples in this Kiplinger article alone.   These positives prove you can make money now by simply taking a [...]

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How to Write ‘Easy Reading’ Ads Your Prospects Will Remember

Look inside just about any advertising book, and you’re almost certain to find a section stressing the importance of easy-to-read copy. After all, using words your prospects understand is a basic rule when crafting an effective message. I admit, though, writing “easy reading” copy is a battle I fight every day. One reason why is because, until recently, [...]

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Public Relations or Advertising: Which is Best for Your Business?

On Tuesday night, I caught a couple minutes of my favorite television show — The Big Idea. Hosted by Donny Deutsch, a long-time advertising executive, The Big Idea is an excellent source for getting daily advice from a wide range of entrepreneurs. Tuesday’s topic was how to make your company a household name. Included on the [...]

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A Simple Shortcut for Writing Irresistible Benefits

Do you know whether you’re promoting features or benefits in your marketing materials? The answer to this question plays a significant role in the effectiveness of your marketing message. While features are facts, benefits explain why facts are important. It’s these benefits that target your prospects’ emotions – a key factor in selling situations. People buy for emotional [...]

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