Tag Archive | "Advertising"
The Secrets of Advertising Psychology That Make Selling Simple
My interview with Drew Eric Whitman, direct-response copywriter, consultant and author of Cashvertising, is now available for free download. For more than 23 years, Drew has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He’s created advertising for everything from small retail shops [...]
Continue reading...A Questionable Technique That Keeps Prospects Reading Your Marketing Materials
Tuesday, April 14, 2009
About two years ago, I read a statement I can’t shake from my memory. Every time I put my fingers on the keyboard, these words rush to my mind as if the person who wrote them — Joe Sugarman — cast a spell on me. A renowned copywriter, Joe is probably most famous for turning [...]
Continue reading...“Wall Street sells off as consumers snap wallets shut”
Tuesday, November 18, 2008
“Wall Street sells off as consumers snap wallets shut” – Reuters, Friday, Nov. 14 Follow the mainstream media and you probably find it hard to believe there are plenty of positives resulting from today’s economic climate. You’ll find 10 examples in this Kiplinger article alone. These positives prove you can make money [...]
Continue reading...How to Write ‘Easy Reading’ Ads Your Prospects Will Remember
Tuesday, September 16, 2008
Look inside just about any advertising book, and you’re almost certain to find a section stressing the importance of easy-to-read copy. After all, using words your prospects understand is a basic rule when crafting an effective message. I admit, though, writing “easy reading” copy is a battle I fight every day. One reason why is [...]
Continue reading...Public Relations or Advertising: Which is Best for Your Business?
Friday, June 13, 2008
On Tuesday night, I caught a couple minutes of my favorite television show — The Big Idea. Hosted by Donny Deutsch, a long-time advertising executive, The Big Idea is an excellent source for getting daily advice from a wide range of entrepreneurs. Tuesday’s topic was how to make your company a household name. Included on [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
- Sears, Kmart Closings Bring Attention to Changes in Buying Behavior
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Thursday, July 23, 2009
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