Tom Trush | Phoenix copywriter and marketing strategist

The Reluctant Writer’s Guide to Creating Headlines

The headline. During the last century, countless advertising and marketing experts have crowed it king of the copy castle — the most critical element in any promotional piece. This status is well-deserved. After all, the headline is your first opportunity to grab your prospect’s attention. If you fail to attract eyeballs and communicate a reason to continue reading, [...]

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The Simplest Way to Test Any Marketing Piece

Ever heard or read some advice so powerful you couldn’t control the rush of ideas that instantly flooded your mind? I had this experience about two weeks ago while reading one of my favorite copywriting and marketing blogs — Copyblogger. Last Thursday’s post from Sonia Simone offered several tips for newbie marketers, such as describe features, not [...]

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Why You Shouldn’t Pitch Prevention in Your Marketing Materials

The way the marketplace views your product or service has a strong bearing on its success. Wouldn’t you agree? Unfortunately, this perception isn’t always easy to control. Consumers have a way of not always following a predictable path (which is one reason why testing your advertising and marketing campaigns is so important). Over the years, though, one thing [...]

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5 Marketing Lessons You Can Learn from Infomercials

Whether you love them or hate them, you can’t discount the effectiveness of infomercials. Here’s a quick slideshow that reveals 5  secrets behind what makes this advertising medium so powerful. 5 Marketing Lessons From Infomercials View more documents from Rohit Bhargava.

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The Secrets of Advertising Psychology That Make Selling Simple

My interview with Drew Eric Whitman, direct-response copywriter, consultant and author of Cashvertising, is now available for free download. For more than 23 years, Drew has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He’s created advertising for everything from small retail shops to [...]

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